New ask Hacker News story: Ask HN: Why does every B2B SaaS have to look like Linear/Stripe?

Ask HN: Why does every B2B SaaS have to look like Linear/Stripe?
2 by PaulShin | 2 comments on Hacker News.
I'm a founder (and ex-architect) building a logistics OS. Recently, I received feedback that my site looks "cheap and ugly" because I used Serif fonts and an engraving style aesthetic instead of the standard Sans-Serif "Clean Tech" look. My intent was to evoke the "Age of Exploration" vibe, since the AI era feels like charting unknown territories. But users seem conditioned to trust only "Standard Blue SaaS UI." My question to HN: Does a B2B tool have to follow the "Standard Modern UI" to be taken seriously? Or is there room for distinctive, maybe even polarizing, aesthetics in enterprise software? I'm debating whether to cave in and redesign to "boring but safe" or double down on our soul. Would love to hear your thoughts on "Brand Distinctiveness vs. UI Familiarity."

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