New ask Hacker News story: Ask HN: Idea Propagation through Social Networks?

Ask HN: Idea Propagation through Social Networks?
5 by rajansaini | 8 comments on Hacker News.
I'd like to learn about how ideas propagate through ordinary social networks via word of mouth. It seems like a very rich problem that could combine theories from graph theory, game theory, psychology, and epidemiological modeling. Are there any rigorous treatments of this problem? Bonus points if they discuss requirements for widespread diffusion or possibly have a marketing-based skew. Apologies if I break any HN rules, spoken or unspoken; I have not posted very often.

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